Türkiye's global mobility brand, Togg, has taken a strategic step in line with its growth targets for the European market. The company announced that Andre Janssen-Timmen, who has a quarter-century of experience in the automotive sector and previously held senior executive positions at giant brands such as BMW and Smart, has assumed leadership of its German operations as of March 2, 2026. This development indicates that the domestic manufacturer will build its sales, distribution, and user experience network in Europe with a vision meeting global standards.
The domestic manufacturer Togg continues to strengthen not only its hardware but also its organisational infrastructure to expand its footprint in global markets. The latest appointment for Germany, the epicentre of European operations, revealed the seriousness of the company's export vision. Andre Janssen-Timmen, one of the executives best attuned to market dynamics in the automotive world, has taken the wheel for Togg's new era in Europe.
A Name with Deep Knowledge of the German Automotive Ecosystem
Andre Janssen-Timmen, appointed to lead Togg's German structure, stands out as one of the most experienced and competent figures in the European automotive market. Indeed, Janssen-Timmen held key roles in the brand's global sales network for over 25 years at the BMW Group. During this time, he successfully carried out highly strategic roles such as Head of Sales and Strategy for MINI Deutschland and Head of Corporate and Direct Sales for BMW Germany. Furthermore, the experienced executive most recently served as Chief Operating Officer (COO) at Smart Europe GmbH, leading the establishment of the brand's new-generation sales network in Europe from scratch.
Now, this deep engineering and market expertise will be deployed for Togg's global success. The official statement from the company directly emphasises Janssen-Timmen's extensive expertise in B2B and B2C strategies. The statement also highlights that the executive's mastery of multi-channel distribution models and user experience will significantly accelerate Togg's operations in Germany.
Targeting User-Focused Global Growth
Since its inception, Togg has positioned itself not merely as a classic car brand but as a smart mobility ecosystem. In the process of transferring this modern vision to Germany, considered the homeland of automotive, and subsequently to the rest of Europe, accurately interpreting local market dynamics and European consumer expectations is vitally important.
Andre Janssen-Timmen's management approach, which centres on the user journey, will be one of the strongest assets enhancing the company's competitiveness in Europe. Today's European electric vehicle users demand not just a hardware product but a seamless, digital service network supported by software. The new leader taking the helm will rapidly mature Togg's physical store network, digital sales, and after-sales services in Germany. Consequently, this professional step is the most concrete proof of how seriously the brand is approaching its goal of becoming a permanent and strong player on the global stage.
