Petlas, Türkiye's tire giant, introduced its new Ultra High Performance (UHP) tire, Prestige Sport, at an event held at its Kırşehir factory, its production base. Following the launch, participants had the opportunity to experience the new tire on Türkiye's first tire test track, also located at the factory. Prestige Sport, the product of 3 years of R&D, received top marks for its "Zero Compromise" philosophy and performance on the test track.
Türkiye’nin %100 yerli sermayeli lider lastik markası Petlas, UHP pazarındaki iddiasını yeni bir ürünle taçlandırdı. AKO Group bünyesinde faaliyet gösteren şirket, yeni Ultra Yüksek Performans lastiği Petlas Prestige Sport‘'u, the heart of production and technology At the Kırşehir factory Petlas introduced the Prestige Sport at a special event. The result of a three-year R&D process, it was developed with Petlas's "Zero Compromise" principle. One of the most striking aspects of the event was that, immediately after the launch, the participants... Located within the Kırşehir factory complex, the track holds the distinction of being Türkiye's first tire testing track. He had the opportunity to test the new tire himself.
“The "Zero Compromise" Philosophy and a 3-Year R&D Marathon
The development process of Petlas Prestige Sport reflects a deep engineering and research vision that goes far beyond a simple production goal. At the heart of this three-year marathon lies the philosophy of "Zero Compromise.".
- R&D Process: In Petlas' modern R&D center, studies conducted by a team of expert engineers, all of whom are Turkish, utilized the latest technologies and simulation methods. With innovative approaches such as digital twin technology, every detail of the tire was repeatedly tested and optimized in a virtual environment.
- “What Does "Zero Compromise" Mean?: This philosophy aims to eliminate the trade-offs often encountered in ultra-high-performance tires. In other words;
- Maximum Grip: Superior grip on both dry and wet surfaces, especially on curves and during sudden maneuvers.
- Sharp Steering Responses: Instant and precise response to every driver command.
- High-Speed Stability: Smooth, reassuring stability at highway speeds and beyond.
- Short Braking Distance: Safe stance in emergency situations and during high-performance use.
- Durability and Lifespan: Long-lasting use without compromising performance.
- Comfort and Noise: UHP tires offer exceeding expectations in terms of ride comfort and optimized noise levels.
Petlas engineers set out to create a tire that combined all these features without compromising on any of them, and Prestige Sport is the tangible result of this vision.
Prestige Sport's Technological Advantages: The Secrets to Performance
The impressive performance of the Prestige Sport on the track and on the road is thanks to a series of advanced technologies developed by Petlas engineers:
- Optimized Asymmetrical Back Pattern: The tire's tread pattern is divided into zones that perform different functions. The outer shoulder blocks improve cornering performance and lateral grip on dry surfaces, while the wide inner channels quickly drain water, minimizing the risk of aquaplaning and improving braking on wet surfaces. This asymmetrical structure ensures a balanced and safe ride in all conditions.
- Specially Developed Rubber Compound (Silica Technology): Prestige Sport's rubber compound is specially formulated using the latest generation silica technology. This unique composition allows the tire to adapt better to the road, significantly improving grip on both wet and dry surfaces. It also optimizes rolling resistance, contributing to fuel efficiency and extending tire life.
- Reinforced Shoulder Blocks and Cheek Structure: Maintaining tire shape, especially at high speeds and sharp turns, is critical for performance and safety. The new UHP tire's reinforced shoulder blocks and robust sidewall structure resist lateral forces, preventing tire crushing, improving steering precision, and giving the driver a more direct sense of control.
- Digital Twin and Simulation Technologies: Thanks to advanced simulation and digital twin technologies used during the development phase, the tire's behavior under different road conditions and driving scenarios could be predicted even before physical prototypes were produced. This allowed the design to be optimized much faster and more efficiently.
Target Audience and Vehicle Compatibility: Who is it ideal for?
Petlas Prestige Sport targets a specific driver profile and vehicle segment:
- Driver Profile: Conscious drivers who want to utilize their vehicle's performance potential to the fullest, enjoy dynamic driving, and prioritize handling, control, and safety.
- Vehicle Segments: It's an ideal choice for sports cars (Porsche, Ferrari, BMW M-series, Mercedes-AMG, etc. equivalents), high-performance sedans (BMW 5-series, Mercedes E-series, Audi A6, etc. powerful versions), sporty coupes and hatchbacks (VW Golf GTI/R, Renault Megane RS, Ford Focus ST/RS, etc.), and performance-oriented SUV models.
- Market Positioning: Prestige Sport aims to compete with ambitious models from world-renowned brands in the premium UHP segment, combining this with the advantage of domestic production.
Petlas's Vision: Global Competitiveness Through Domestic Production
The launch of Prestige Sport not only reinforces Petlas's leadership in the Turkish market but also represents a significant step towards achieving its goals in the global market.
- The Importance of R&D Investments: This tire is proof of how correct and timely Petlas's continuous investments in R&D and technology have been. Its ability to produce its own technology gives the company a competitive advantage in the international arena.
- Domestic Engineering Power: The fact that Prestige Sport was designed and developed entirely by Turkish engineers is a source of pride, as it demonstrates the level of engineering and manufacturing capabilities our country has achieved.
- Contribution to the Economy and Export Potential: With these high value-added products, Petlas helps reduce dependence on imported products in the domestic market and makes significant contributions to the national economy by increasing export potential.
Availability and Size Options
Petlas's new performance beast, Prestige Sport, is expected to be available to drivers soon at select Petlas dealerships and authorized sales points across Turkey. Prestige Sport is designed to meet the needs of different performance vehicles., In a wide range of rim diameters, from 17 inches to 20 inches. It is being presented.
Keywords: Petlas, Prestige Sport, Ultra High Performance Tire, UHP Tire, Domestic Tire, Turkish Made Tire, Tire Launch, Intercity Istanbul Park, Zero Compromise, R&D, Technology, Road Grip, Performance Tire, FST Technology, Asymmetric Pattern, Silica Compound, Turkish Tire Industry, AKO Group.
