Togg, which dominates Türkiye's mobility market, has made a radical change to its popular color palette. Inspired by the cotton fields of Adana's fertile Çukurova region, "Seyhan" has been announced as the brand's new white. Previously known as "Pamukkale" on the T10X models, this white color has been replaced by "Seyhan". The new color is available on both the C-SUV T10X and the T10F, a strong contender in the sedan class that we've come to expect.
Togg continues to bring the beauty of Anatolia to its cars with its "Colors of Türkiye" collection. White, one of the most preferred colors by users since the launch period, is now meeting users with a new story and a new name. The brand announced this on its social media accounts. “Meet Seyhan, Togg’s new color, inspired by the cotton fields of Adana’s Çukurova plains.” She formalized the change with her post.
Pamukkale is gone, Seyhan has arrived.
Pamukkale, which has represented the color white since the very beginning of Togg and was inspired by the travertine terraces of Denizli, has been replaced by Seyhan, symbolizing the vast cotton fields of Çukurova. This name change and color update are noteworthy as part of Togg's strategy to enrich the cultural story it offers its users.
A Cotton Touch to the T10F's Sporty Lines
Launched last year and quickly gaining a significant market share on Turkish roads, especially as a chauffeur-driven and family sedan, the Fastback T10F has become one of the models that best showcases the Seyhan color.
Distinguished by its aerodynamic design and sporty lines, the T10F has gained a simpler and more technological look with the new Seyhan white color. Users will now see the Seyhan option directly for both the T10X and T10F when placing orders through the Trumore app.
Türkiye's Color Palette Has Been Updated.
With this change, Togg's current color palette as of 2026 will be as follows:
- Seyhan (NEW): Cotton fields of Adana (White)
- Anatolia: The passion of Anatolian lands (Red)
- Gemlik: Water in the shade of olive trees (Blue)
- Oltu: The shine of Oltu stone (Black)
- Kula: Volcanic structure of Kula (Gray)
- Cappadocia: The earthy tones of the fairy chimneys (Beige)
- Ayder: The green of the Black Sea (Green)
No extra charge for color selection.
Togg continues its user-friendly pricing policy along with its new Seyhan color. While many imported brands in the global automotive market and in Türkiye charge extra for metallic or special colors other than the standard (usually base white), Togg continues to break this mold.
Customers ordering through Trumore do not pay any color difference fee, whether they choose the newly released Seyhan, Anatolian Red, or Gemlik Blue. Togg's inclusion of all "Colors of Türkiye" in the standard equipment price stands out as a significant competitive advantage, especially against rivals who inflate prices with option lists.
