Tag: Togg

Togg: Turkey's First Domestic and National Electric Car Brand

Togg (Turkey's Automobile Initiative Group), established on 25 June 2018 and Turkey's first domestic and national electric car brand Togg has taken a historic step in the automotive industry. Developed entirely with Turkish engineering, Togg, environmentally friendly, high performance And equipped with innovative technologies aims to produce electric vehicles.

Production Facility and Localisation Rate

Togg's modern production facility, In Gemlik district of Bursa and started mass production in 2022. By the end of 2024 Togg, %72,18 yerlilik oranına The car has reinforced its title as Turkey's most indigenous automobile.

Models and Launches

• T10X - Turkey's first 100 per cent electric C-SUV model goes on sale in March 2023. In 2024 30.093 pieces sold, totalling 49,676 pieces on the road.
• T10F - A fastback saloon built on Togg's “born electric” platform, IAA Mobility 2025’was introduced at the World Trade Centre. With its aerodynamic design, large interior volume and Trugo charging network with its integration.
• Future plans include C-Sedan, C-Hatchback, B-SUV and C-MPV segments include new models.

Technology and Innovations

Togg, Microsoft co-operation developed with Can.AI artificial intelligence system and Zero Touch UI (contactless interface) technology redefines the in-car experience. This system enables the driver to perform operations such as navigation, air conditioning, media and charging station guidance with voice commands.

Safety Achievements

Both Togg's T10X and T10F models, Euro NCAP safety tests 5 stars and reached the highest level in global security standards.

• High strength steel body
• 7 airbags
• Advanced driver assistance systems (ADAS)
• Armoured battery protection structure

Cultural and Design Touches

Togg is not just about technical specifications, With the vision of reflecting Turkey's cultural heritage in modern automotive design also stands out.

• T10F model, Mardin's traditional “Blue Almond Candy” The special body colour, inspired by the colour of the local values, became the symbol of the brand's mission to bring local values to the global stage.
• T10X offers a wide palette of colours inspired by nature and the colour richness of Anatolia. This palette aims to create both aesthetic and emotional connection:
  • Gemlik Blue - Inspired by the deep tones of the Marmara Sea
  • Anatolian Red - Tone reflecting the warm and strong character of Anatolia
  • Oltu Black - The deep black of Erzurum's famous Oltu stone
  • Cappadocia Beige - Soft tones of the natural rock formations of Cappadocia
  • Pamukkale White - The pure white texture of travertines
  • Kula Grey - Shades of grey in the volcanic landscape of Kula, Manisa
  • Ayder Green - New colour option inspired by the lush green nature of the Black Sea

This colour strategy was the first “local and national” The colour of each colour represents a different geographical or cultural value of Turkey, creating an emotional connection with the user. Each colour represents a different geographical or cultural value of Turkey, creating an emotional connection with the user.