The Turkish automotive supply industry is rapidly expanding its market share with user-oriented new products. Domestic tyre manufacturer Petlas has launched its new summer tyre model, "Prime Comfort," developed for passenger and crossover (CUV) vehicles, for sale as of 2026, marking its 50th anniversary. Designed for those seeking a peaceful drive away from the stress of city traffic, this model stands out with its low road noise and high safety standards.
With this new series, the brand is making the high-priced safety features of premium tyres accessible. Consequently, the perception among budget-conscious drivers that something cannot be both affordable and safe is completely eliminated.
Asymmetric Design and Superior Road Holding
Petlas engineers subjected the Prime Comfort series to special tests to blend comfort and safety into a single product. The model becomes one of the most ambitious options in its class with its technological infrastructure. The most striking engineering detail of the tyre is its specially developed asymmetric tread pattern.
Thanks to this design, the tyre's outer and inner shoulder structures successfully undertake different operational tasks. The stiffer outer shoulder structure with narrowed channels offers high manoeuvrability on dry ground. Furthermore, this structure provides extra stability to the vehicle during cornering. The inner part, on the other hand, focuses entirely on water evacuation, enhancing driving safety. Four wide circumferential grooves and dense lateral sipes on the shoulders facilitate the very rapid expulsion of water from under the tyre. This minimises the risk of aquaplaning in rainy conditions. Moreover, thanks to its special tread compound, the tyre achieves very high European Union label values such as "A" or "B" for wet grip.
Minimum Noise, Electric Vehicle Compatibility, and Savings
Road noise is one of the most important factors directly affecting driver comfort. The Prime Comfort balances the contact surface with the road thanks to its optimised tread profile. This balanced distribution both prevents irregular tyre wear and reduces the hum transmitted into the cabin. According to official data, the tyre has a very low external noise level ranging from 68 dB to 69 dB depending on the size.
Additionally, the newly developed compound composition provides low rolling resistance, directly increasing the fuel efficiency of vehicles. This innovative structure extends the tyre's mileage life, reducing long-term running costs. The company offers this model in a total of 36 different sizes, ranging from 13 inches to 18 inches. Thus, it appeals to a wide spectrum from compact city cars to modern SUV models. Furthermore, its low rolling resistance and quiet structure make this tyre fully compatible with the technical requirements of new-generation electric vehicles (EVs).
2026 Petlas Prime Comfort Price List
Reflecting the logistical and cost advantages of domestic production directly on its price tags, the company targets consumers seeking value for money. Based on March 2026 data, the average retail prices including VAT for some popular Prime Comfort sizes listed on official sales channels and at dealers are as follows:
Current Price List for March 2026 (Estimated)
| Tyre Size | Compatible Models (Examples) | Estimated Unit Price (Incl. VAT) |
|---|---|---|
| 185/65 R15 | Hyundai i20, Renault Clio | 1.850 TL – 2.150 TL |
| 195/65 R15 | Fiat Egea, Toyota Corolla | 1.950 TL – 2.300 TL |
| 205/55 R16 | Renault Megane, Honda Civic | 2.350 TL – 2.700 TL |
| 225/45 R17 | Seat Leon, Audi A3 | 2.850 TL – 3.250 TL |
| 215/60 R17 | Dacia Duster, Nissan Qashqai | 3.150 TL – 3.650 TL |
*Prices may vary by region, dealer, and promotions; fitting and balancing services may not be included.
Conclusion and Future Vision
In conclusion, Petlas is reinforcing its claim in the passenger car market with the Prime Comfort series launched on its 50th anniversary. Offering an affordable, high-standard domestic alternative in the premium comfort segment, dominated by imported brands, holds great value for the national economy. If you are planning a safe, very quiet, and budget-friendly journey this summer, this new product of domestic engineering stands out as one of the most rational choices.
