Türkiye's mobility brand aims to reach all segments by expanding its product range. Togg Board Member Fuat Tosyalı shared the critical date for a new economical model, the T6X, to be sold at half the price of current models, and the subsequent commercial T8B. Planning to produce 60,000 vehicles this year, Togg will challenge its competitors next year with its new pricing strategy and commercial segment move.
As competition heats up in the electric vehicle market, Togg has made a strategic move set to change market dynamics. The statements made by Togg Board Member Fuat Tosyalı at an event he attended revealed the brand's future vision. Tosyalı gave clear messages about the affordably priced Togg, which citizens have been eagerly awaiting, and the commercial vehicle model that will please tradespeople.
Economical Togg Coming at Half the Current Price
Striking details about Togg's future roadmap have emerged. According to Fuat Tosyalı's statements, the company will introduce a much more accessible vehicle to the market next year. Tosyalı emphasised they would shake up market balances, stating, "I assure you, next year we will launch a much more economical model of ours at half the price of our current prices." Considering Togg's current sales prices, it is understood that the price of the Togg T6X model, expected to be the economical model, will be between 1 million TL and 1.5 million TL under today's conditions.
Expectations are concentrated on this vehicle being the T6X model, planned for the B-SUV segment. A more compact design, optimised equipment, and battery package will significantly drive costs down. Consequently, thanks to this economical model, owning an electric vehicle will become possible for much wider audiences.
A Domestic Solution for Tradespeople with the Commercial Togg T8B
Furthermore, immediately after the economical model, Togg will enter a brand new class. Following individual users, the needs of tradespeople and businesses will also be met. Tosyalı shared the information, "There are different concepts, right after that, a commercial model of ours will come into play."
Moreover, as the electric transformation accelerates in the light commercial vehicle market, a domestic alternative entering the field will play a critical role in curbing imports. This commercial Togg, designed for cargo companies, tradespeople, and logistics firms, will provide a significant advantage with low operating costs.
Togg is Racing Ahead: 2026 Production Target Set at 60,000 Units
The steady increase in production capacity is also noteworthy. Indeed, Togg successfully closed last year with production of 40,000 units. According to information provided by Tosyalı, this year's production target has been set at 60,000 units.
Stating that every vehicle produced is sold quickly and there is no need to import vehicles from abroad, Tosyalı said they have proven their quality. Tosyalı summarised the operational maturity the brand has achieved, saying, "No one is waiting in line for a vehicle. Togg has hit the road and is galloping ahead."
Difficult Days Ahead for Competitors
In conclusion, these strategic steps will elevate Türkiye's position in the electric vehicle market to a much stronger level. A model offered at half the price against competitors' aggressive pricing policies will create a unique opportunity to dominate market share. Thus, Togg will prove that it has transformed from being just an automobile manufacturer into a comprehensive mobility company responding to every need.
