Troy Payment System Continues to Grow: Number of Cards, Volume and International Usage in 2025

We examined the online use of the TROY card: its validity on Amazon.com.tr, Netflix, and Spotify; the differences between web and mobile payments; and its international coverage.

TROY Card

Türkiye's first and only domestic card payment system. TROY (“Türkiye’s Payment Method”) TROY was launched in 2016 by the Interbank Card Center (BKM). Since BKM’s majority stake was transferred to the Central Bank of the Republic of Turkey in 2020, the TROY infrastructure is operated under public guarantee and jointly owned by Turkish banks. Born to reduce dependence on foreign card schemes like Visa and Mastercard, TROY aims to offer its users a payment experience as seamless as Visa/MasterCard in daily life. For example, TROY offers all EMV chip And contactless It has a modern infrastructure that supports payment features. By 2026, TROY will be available within the country. Trustworthy, independent And as a domestic payment network, it has rapidly risen to a significant position.

TROY's Growth in 2025: Card Numbers and Transaction Volume

TROY son yıllarda dikkat çekici bir büyüme gösterdi. 2024 yılında TROY logolu kart adedi bir önceki yıla göre %100 artarak 50 milyonu aştı; bu kartlarla yapılan yıllık işlem tutarı ise 2,1 trilyon TL’yi geçerek 2023’ün 6 katına ulaştı. Bu ivme 2025’te de devam etti. Ağustos 2025 itibarıyla dolaşımdaki TROY logolu kart sayısı 67 milyona ulaşırken, TROY’un kartlı ödemeler içindeki pazar payı değer bazında %20 seviyesine çıktı. 2025’in kapanışında ise ölçek daha da büyüdü: TROY logolu kart adedi 90 million arrived; Trading volume is 4.8 trillion TL. This happened and TROY's tutar bazında pazar payı %25,3 This figure has risen to the level where approximately 25 TL out of every 100 TL spent on card payments in Türkiye is now made via TROY. These figures demonstrate how widely accepted the national card scheme, established in 2016, has become in a short time.

Banks and Institutions Offering TROY Cards

Today, almost all major banks support TROY. As of the end of 2023. 34 banks And 30 electronic money institutions TROY offers credit cards, debit cards, and prepaid cards using its infrastructure. For example, public banks (such as Ziraat Bankası, VakıfBank, Halkbank), large private banks (İş Bankası, Akbank, Yapı Kredi, Garanti BBVA, QNB Finansbank, etc.), participation banks (Kuveyt Türk, Türkiye Finans, Albaraka Türk, Vakıf Katılım, Ziraat Katılım, etc.), and various digital/fintech companies (such as some prepaid card companies) are among the members that issue TROY-branded cards. In short, almost all financial institutions operating in the card market in Türkiye support TROY.

Card variety

The TROY logo is both credit cards, both bank (debit) cards, also on prepaid cards It is available. In fact, many banks have recently started using it. digital TROY card They have also started offering this. Thanks to this, it is possible to create and use a TROY card instantly from the mobile banking application without waiting for a physical card. Technically, most banks are also ready to add TROY digital cards as tokens to compatible devices.

International Usage Options and Support Status in 2026

TROY initially domestically focused Although it is a payment system, use abroad Steps have also been taken in this regard. First of all, TROY cards. Türkiye içinde %100 geçerliliğe It has. All POS devices, all ATMs and e-commerce sites throughout the country are connected to the BKM infrastructure and accept TROY. Turkish Republic of Northern Cyprus (TRNC) This is also included in this scope. However abroad Because it is a national scheme, its acceptance is not as straightforward and unlimited as Visa/MasterCard. As BKM General Manager Ozan Deniz stated, there is no single card network that is valid at all times in every country in the world; international validity is generally limited. collaborations This is achieved through.

TROY's global partnerships:

To enable the use of TROY cards abroad. Discover Financial Services And UnionPay Collaborations have been established with international payment networks such as [list of payment networks]. Within this scope, some banks... cards with double logos It offers: in addition to the TROY logo on the card, either Discover/Diners Club or UnionPay It features the Discover logo. This type of card works seamlessly at millions of locations abroad where these global networks are valid. For example, in 2019, Türkiye İş Bankası issued the first TROY credit cards with the Discover co-logo, allowing its customers to use their cards. In over 190 countries, in more than 44 million workplaces. and has enabled its use at ATMs. Similarly, VakıfBank's TROY-Discover logo debit cards have been opened for international transactions. Key point: If your TROY card does not have such a global partner network logo on it, cannot be used directly abroad.. The transaction attempt will fail because it will not be recognized by the other party. Therefore, users who frequently travel or plan to shop abroad should be aware of this. international features TROY card It is recommended to request it.

Current prevalence

Looking at the total number of transactions for TROY, currently the number of transactions is approximately %4 abroad gerçekleşmektedir (bu 4%’lük dilimin yarısı fiziksel kullanım, yarısı online yurt dışı harcamalar şeklindedir). Yani TROY şeması şu an Türkiye’de yapılan harcamaların %96’sını kapsamakta, geri kalanında kısmi bir kullanım alanı bulmaktadır. Bu oran sınırlı görünse de BKM, önümüzdeki dönemde yakın coğrafyadan başlayarak TROY’un yurtdışı kabul alanını genişletmek üzere çalışmalar yapıldığını belirtmiştir. Uzun vadede TROY markasının yurt dışına “"export"” (i.e., to be accepted in foreign countries as well) is the aim.

TROY Card Online Shopping Support: Amazon, Spotify and Netflix

Domestic e-commerce in Türkiye

TROY is widely accepted for online payments within Turkey. Payments can be made with TROY on local e-commerce sites such as Trendyol, Hepsiburada, and n11, as well as in many mobile applications. TROY's response dated January 13, 2026, confirms this: TROY-branded cards..., Valid for all online, platform and mobile application payments within the country. It is accepted.

Amazon Türkiye

The situation at Amazon in Türkiye has become clear. Amazon.com.tr, on the payment methods page TROY is listed among the accepted cards.. This shows that TROY payments are accepted at the Turkish store.

TROY's announcement dated January 13, 2026, emphasizes "via the web" on the Amazon side. Accordingly... Payments and membership transactions with TROY on Amazon can be done via the web (browser).. In the same statement, Integration efforts are underway for the acceptance of TROY on Amazon Prime. It is stated that while the shopping side is working, the Prime feed may change depending on the integration status.

Spotify

On the Spotify side, payment processes can vary depending on the country and infrastructure. TROY's response dated January 13, 2026, states that it is valid on a "significant portion" of international platforms. However, it also adds that full coverage is not available for all platforms.

In this context, the practical situation on Spotify is as follows: When we check Spotify's payment page in Turkey, we don't see a logo or indication that TROY payments are accepted. While TROY works in some scenarios, card acceptance can be problematic in some streams. TROY's own note states that in such cases... Payment via web (browser) instead of mobile application The option to make the payment might be activated. Specifically for Spotify, the most realistic scenario for users is to try the payment via the web, and the outcome will depend on how the platform operates.

Netflix

The Netflix Türkiye help page lists the accepted “Credit and Debit Cards”. Troy’'u' is clearly listed. There are two important technical notes on the same page: The card... open to recurring e-commerce transactions it is necessary and some banks have the card to open to international transactions It may be necessary. Also, Netflix says, "“The 3DS is currently not supported on any card brands.”He adds, "Therefore, if the 3DS setting is enabled in the bank's application, problems may occur in the payment process.".

Exceptions and improvements (Google Play)

TROY's most tangible step in the global digital ecosystem. Google Play integration It happened. With this integration. YouTube Premium There appear to be no issues accessing Google services that accept Google payment methods. BKM's announcement and news sources confirm that TROY cards can be used for Google Play payments.

Mobile Payment (Apple Pay and Google Pay) Support

Another question users are curious about is about TROY cards. mobile wallet applications Compatibility with. From a technical point of view, TROY, Fully ready for digital wallet integrations. It is an infrastructure that supports NFC contactless payments and card tokenization. In fact, many banks have made improvements to their mobile applications so that TROY cards can be used for payments via QR code or phone NFC.

However Apple Pay The situation is different on that front. Apple Pay, Since it is a mobile payment system operating within Apple's own closed ecosystem, its launch in Türkiye depends entirely on the agreement between Apple and the relevant banks. As of the end of 2025, Apple Pay is not yet officially available in Türkiye. (Therefore, TROY cards cannot be added to Apple Pay). This is related to Apple's global strategy; Turkish banks and BKM cannot add TROY cards to this platform because Apple Pay is not active. Although some users can add their foreign cards to Apple Pay through methods such as changing their region, there is no way to add local TROY cards. In short... A combination of Troy and Apple Pay is not possible at the moment..

Google Pay Regarding Google Pay (or Google Wallet as it's now called), there is a limited integration. As mentioned above, Google has already launched TROY support for payments on the Play Store. However, Google Pay's POS contactless payment service is not yet officially widespread in Türkiye (Google Pay is available to a limited user base in our country and only works with some foreign cards). Therefore... In everyday terms, I'll scan my TROY card with my phone and make contactless payments. Such an option is not yet actively available. Instead, banks have solutions within their own applications (e.g. BKM Express or banks' NFC solutions) can be used. In summary, Although direct use with Apple Pay and Google Pay is currently limited., Troy cards are moving towards becoming usable digitally. At least Google has taken the first step.

Is TROY Reliable? Company and Technology Security

TROY enjoys a strong sense of trust thanks to being backed by BKM, a well-established institution that has been managing Türkiye's card payment infrastructure since 1990. BKM The Interbank Card Center (BKM), a company jointly established by all banks in Türkiye and which became a subsidiary of the Central Bank in 2020, is a critical financial infrastructure that ensures the secure, efficient, and uninterrupted execution of card payment transactions. BKM possesses extensive technical expertise, having handled the clearing and management of Visa/MasterCard transactions for many years. Therefore, the TROY system created by BKM also adheres to the same security standards.

Technological security

Troy cards EMV chip It uses contactless technology; transaction security is ensured with the chip and PIN on the card. International standards apply to contactless payments. Fraud prevention In this regard, TROY can monitor suspicious transactions thanks to real-time data sharing with banks and BKM's central tracking systems. Furthermore, TROY transactions also... 3D Secure (Authentication via SMS/confirmation code during payment) is available. This provides an additional layer of security in e-commerce transactions. TROY Technically, it does not have a security vulnerability that leaves it behind Visa/MasterCard..

Data security and privacy

Perhaps one of TROY's most important advantages is, data center located domestically And all sensitive data related to transactions is kept within the borders of Türkiye. This means that when you make transactions with your TROY card, your card information, approval systems, etc., do not go to servers abroad; they are transmitted through BKM's domestic servers. This also means that... cybersecurity risks and minimizes the possibility of access by foreign institutions. In a sense, Because it is a national system, your data will remain within national borders., It does not circulate through foreign payment networks. This adds strategic value to TROY both in terms of GDPR (personal data protection) and the privacy of the country's financial data.

Company reliability

The TROY brand is positioned as a strategic industry infrastructure rather than a profit-making venture. Its revenues are used to further develop payment systems and reduce merchant/bank costs. BKM and TROY operate under the supervision of the Banking Regulation and Supervision Agency (BDDK); therefore, they are fully compliant with regulations. To date, there has been no incident where the TROY system became inoperable or experienced a major vulnerability. It is an established structure that successfully processes millions of transactions daily. In short... TROY is a reliable payment network., This is backed by government support, collaboration between banks, and technology that meets international standards.

Is it wise to get a TROY Card?

TROY is one of the fastest-growing domestic brands in Türkiye's card payment ecosystem in recent years. Reaching millions of users by 2025, the system has increased its transaction volume to trillions of Turkish Lira and achieved a significant share in card payments. The most significant advantage in daily use is TROY's widespread acceptance within Turkey. The fact that the spending flow revolves around a domestic scheme also means that a larger portion of the revenue generated from card payments remains in Türkiye.

The picture is clearer in terms of use cases compared to previous years. Payments can be made with TROY on Amazon Türkiye. TROY's customer response dated January 13, 2026, regarding membership transactions on Amazon... via web (browser) He also says that it can be done with a TROY card. In the same statement, Amazon Prime The information indicates that integration efforts for TROY acceptance are ongoing. A significant milestone has also been reached on the Netflix side. Among the cards accepted by Netflix Türkiye are... Troy It is explicitly listed. This means that TROY has received official acceptance from a major international subscription service.

However, user complaints online indicate that there are problems with international use and some foreign platforms. TROY states that it is valid on a significant number of international platforms, and that expansion efforts are underway for services not yet included. It is emphasized that in some digital services, payment processing only works via the web and not through the mobile application. Therefore, especially in subscriptions, the bank's "online/international/subscription" settings and the platform's payment infrastructure can directly affect the result.

On the mobile payment side, expectation management is essential. Integrations with Apple Pay and similar wallets continue to have limitations depending on country and ecosystem conditions. However, the expanding acceptance of TROY on platforms like Google Play demonstrates gradual progress within the international digital ecosystem.

In summary, TROY is a strong and practical option within Turkey. The official acceptance of platforms like Amazon Turkey and Netflix strengthens TROY's position in terms of "daily life." However, in international markets and some subscription scenarios, the outcome remains dependent on the platform's streaming capabilities and the bank's settings. Nevertheless, growth trends and integration efforts indicate that coverage will expand further by 2026.


Editor's Note and Information

This content, yuzde100yerli.com This has been prepared with a completely independent editorial approach; TROY, BKM, or any of the aforementioned platforms have no affiliation with it. sponsorship or advertising agreement This is not included in the scope of this text. The statistics and “acceptance/integration” information used in the text have been compiled from publicly available announcements, help pages of relevant institutions, and official responses from TROY to user feedback.

Because payment systems and digital platform infrastructures can change rapidly, card acceptance conditions and payment flows (web/mobile) may be updated over time. If you notice any shortcomings or corrections in the content, please share them in the comments, as you will be contributing to our archive of local technology content, which we have been maintaining since 2006.

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