The 'Turkey Brand' initiative, launched in coordination with the Ministry of Economy and the Turkish Exporters' Council (TİM) to represent Turkish industry at a high level abroad and enhance the perception of "Made in Turkey," has been completed, and Türkiye's new logo and slogan have been introduced.
Türkiye's new slogan is "Turkey Discover the potential." Mehmet Büyükekşi, President of the Turkish Exporters Association (TİM), stated, "This is not a brand; the brand is Türkiye itself. 'Turkey Discover the potential' is an offer made to the whole world."“
