The whole world talked about him at the Paris 2024 Olympics. Yusuf Dikeç, who brought the silver medal to Türkiye with a shot taken with his hand in his pocket, without equipment, and with sheer focus, turned into a global phenomenon with his cool stance. However, there was another detail in that frame that did not escape careful eyes: A Nacar watch was on Dikeç's left wrist, witnessing that historic moment. Here is the timeless story of Nacar, stretching from the Swiss Alps to Yusuf Dikeç's wrist, from being an heirloom to a special design featuring Atatürk for the Republic's 100th anniversary.
Some brands do not just show the time, they accompany the spirit of the time. Nacar, one of Türkiye's most rooted watch brands, proved once again in 2024 that it is not just a nostalgia object remaining from a journey started in 1929, but the complement to that iconic Turkish stance discussed by the whole world.
The Indigenous Signature on Yusuf Dikeç’s Cool Stance
Yusuf Dikeç, who won the silver medal for Türkiye in the 10 meter air pistol mixed team event at the Paris 2024 Summer Olympics, sat on the agenda of social media with his relaxed demeanor. His shot, taken without special lenses, headphones, or auxiliary equipment, with his hand in his pocket, led to comments like calm like a Turk, strong like a Turk.
Nacar Watch proudly embraced that historic moment and made the following statement:
"We are proud to be a part of one of the moments etched in memories, perhaps the most unforgettable one, the iconic pose given by Yusuf Dikeç with his confident and calm demeanor. As Nacar Watch, we were not only by his side in that unforgettable moment but exactly on his left wrist."
This moment is a symbol of how accurate the decision was for Nacar to become a 100% Turkish brand after being acquired by Konyalı Group in 1998. That watch was the silent proof of a national athlete stepping onto the world stage with a national brand.
From Swiss Discipline to Turkish Entrepreneurship
The roots of the story go back much further. Produced by Zila Watch Co., established in La Heutte, Switzerland in 1924, Nacar entered the Turkish market in 1942 thanks to the Kevork and Ohannes Brothers. It reached even the most remote corners of Anatolia with its durability, known as the railroad watch.
In 1998, Konyalı Group, the giant of the Turkish watchmaking sector, acquired all global rights of the brand, transforming Nacar from a foreign brand into a global asset of Turkish capital.
A Signature of 1923 Pieces for the Republic's 100th Year
Drawing strength from its past to design the future, Nacar also demonstrated a special tribute to the 100th anniversary of the Republic of Turkey. The brand created a limited and unique collection, produced in only 1923 pieces, to pass on the values of the Republic to future generations.
The most striking detail of this special watch lies at the very heart of its design. The 18-karat gold relief of Mustafa Kemal Atatürk, placed precisely at the 6 o'clock position on the dial, exudes a timeless presence. The resolute and noble profile of the Great Leader, integrated with the elegance of the white textured dial, transforms the watch from a mere accessory into a legacy worn on the wrist.
Renewing Trust with a 5-Year Warranty
Today, Nacar, which has nearly 400 dealers across Türkiye and broke new ground in the sector with the 5-year warranty practice it started in 2005, continues to sustain that sturdy stance on Yusuf Dikeç's wrist with its technology and design vision.
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