Designed by Fatih Koçak, a student at Istanbul University's Faculty of Economics, and launched by Elis Promosyon, the "Sermin" cooling cushion offers a solution to sweating problems caused by humidity and heat.
Koçak, who is also the company's general manager, described the product as "ideal" for those who spend most of their day sitting or driving.
Source: cnnturk.com.tr
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