Giants that swallowed up Turkish Brands…

I research which countries the brands I constantly use are from, and then I look for alternative local products to decide whether or not to buy them.

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Photo by Paul Loh on Pexels.com

While shopping, it's become a habit for me to examine the products on the shelves. I especially look for the origins of the brands I use regularly, check if there are any local alternatives, and then decide whether or not to buy them.

This habit of mine might seem silly to many people; you might say, "What's the big deal? If you like it, buy it and use it," and you might be right.

Lately, many of us have learned from the media or our own observations that foreign companies are constantly acquiring Turkish companies, either to potentially compete with their own brands in the future or to enter various markets under the "Turkish Brand" label. Furthermore, these companies are not only buying up local factories and brands and incorporating them into their own structures, but they are also continuing to sell these products on shelves under the "Made in Turkey" or "Turkish brand" label.

Are our brands and companies in Türkiye really that vulnerable to foreign acquisitions? It's impossible not to wonder if it's normal for them to so easily give up and sell the factories and brands they've worked so hard to build over the years. Or are they using the money from these sales to build new factories and brands for Turkey?

I highly doubt it…

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