Togg, Türkiye's domestic and national electric car brand, once again proved its leadership in the SUV-CUV market in March 2025. According to data from the Automotive Distributors and Mobility Association (ODMD), the Togg T10X took first place in the "Best-Selling SUV Models" list with 3,180 units sold in March.
This achievement once again demonstrates Togg's rise in the Turkish automotive sector and its strong position in the electric vehicle market.
Togg T10X Achieves Record Sales Performance
According to data shared by ODMD, a total of 56,168 SUV-CUV vehicles were sold in March 2025. The Togg T10X surpassed its competitors in this segment with 3,180 units sold, achieving a market share of 5.66%. In the January-March period, total T10X sales reached 6,788 units, demonstrating the model's consistent popularity. Togg's success is directly attributed to its domestic production advantages, technological features, and attractive campaigns offered throughout March.
Throughout March, Togg attracted users by offering free charging at Trugo charging stations specifically for the Ramadan holiday. Additionally, financing options were provided for individual customers with installments starting from 25,433 TL and loans up to 500,000 TL, and for corporate customers with repayment terms up to 48 months and financing support up to 1.5 million TL. These campaigns were a significant factor in boosting T10X sales.
Competition is heating up in the SUV-CUV market.
In March 2025, in the SUV-CUV segment, the Togg T10X led with 2,738 sales, followed by the Toyota C-HR with 2,270 units and the Fiat Egea Cross with 2,270 units. The Peugeot 2008 with 2,208 units and the BYD Seal U DM-I with 1,318 units were also in the top five. However, the Togg T10X solidified its leadership by significantly outselling its competitors in both March sales and the total sales for the January-March period.
Segment genelinde, SUV-CUV modelleri Türkiye otomotiv pazarının %59,66’sını oluşturdu. Bu oran, Türk tüketicisinin SUV modellere olan ilgisinin her geçen gün arttığını gösteriyor. Togg’un bu segmentte lider olması, markanın sadece elektrikli araç pazarında değil, genel otomotiv sektöründe de güçlü bir yer edindiğini ortaya koyuyor.
| Order | Brand | Model | Segment | March Sales (Units) | January-March Sales (Units) | March Share (%) |
|---|---|---|---|---|---|---|
| 1 | TOGG | T10X | C7 | 3.180 | 6.788 | 5,66% |
| 2 | Toyota | C-HR | C7 | 2.738 | 6.555 | 4,87% |
| 3 | Fiat | Egea Cross | C7 | 2.270 | 5.787 | 4,04% |
| 4 | Peugeot | 2008 | B7 | 2.208 | 5.595 | 3,93% |
| 5 | BYD | Seal U DM-I | D7 | 1.318 | 5.107 | 2,35% |
Togg's Pricing Policy and Market Position
As of March 2025, the prices of the Togg T10X range from 1.44 million TL to 1.83 million TL, depending on the trim level. This price range positions the T10X competitively against both domestic and imported rivals. Togg's autonomous driving features, spacious interior, and fast charging capabilities play a significant role in consumer preference. Furthermore, color options inspired by Turkish culture, such as Cappadocia and Gemlik, create an emotional connection with the T10X.
Togg's Future Plans and the Excitement for the T10F
Togg's success in March 2025 is also increasing confidence in the brand's future plans. Attention is now focused on the T10F sedan model, expected to go on sale in the second quarter of 2025. Although the T10F has been unveiled, its pricing has not yet been announced. However, this new model is expected to expand Togg's portfolio and further increase sales volume.
“"Togg Continues to Be the Pride of Türkiye"”
Togg's performance in March 2025 reinforces the belief in Türkiye's transformation in the automotive sector. As a domestic and national brand, Togg stands out not only with its sales figures but also with its technological innovations. The interest and support of the Turkish people for Togg shows that the brand is making confident strides towards becoming a global player.
In March 2025, the success demonstrated by the Togg T10X is considered a significant milestone in Türkiye's transition to electric mobility. Togg continues to represent our national pride and set new standards in the automotive industry. Future reports from ODMD, with official figures and detailed analyses, are eagerly awaited.
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