Parex, a cleaning products manufacturer, has managed to reach an 8% market share despite being a very new company. The company's founder, Ferhat Sucu, says they will grow aggressively and their goal is to become the market leader in 2013.
Cleaning is undoubtedly one of the areas where housewives spend the most time. Based on this, companies that produce cleaning products have recently been offering products that make cleaning easier for housewives. New cleaning cloths with new features are launched almost every month. Parex, Provel's first brand, operating in the categories of chemical-free cleaning products, food aids, and garbage bags, is a young company founded in 2010, yet it stands out with its growth in just two years. The company's founder is Ferhat Sucu, who worked as a senior executive at Unilever for 16 years and at Doğuş Çay for two years. Sucu founded Parex, Türkiye's largest brand in the cleaning products sector with 100% domestic capital, in 2010, bringing along 12 people who had left Unilever with him. In just one year, the company reached 300 employees, the majority of whom were transferred from his former companies, Doğuş Çay and Unilever. The company's new products are developed as a result of conversations founder Ferhat Sucu has with women in the supermarket aisles. For example, the telescopic handle glass cleaning tool and corner brush were produced in this way. The glass cleaning tool was among the best-selling products of 2011. Following a survey of men, blue sponges for men and special sponges for cars were also produced. Now, the company, entering new sales channels, has for the first time conducted R&D work for LCD screens and iPads, producing special fine-textured cleaning cloths. We spoke with Ferhat Sucu, the founder of Parex, a cleaning brand that has entered optical stores for the first time and produces special eyeglass cleaning cloths, about his goals as the manager of a young company…
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