Togg, Türkiye's domestically produced electric car manufacturer, has introduced a new color option for its T10X model: Ayder Green. This color was developed inspired by the captivating nature and rich green tones of the Black Sea.
According to a statement by Togg, the T10X in Ayder Green will be available for sale starting November 1, 2024. The promotional video shared by Togg on social media platforms features Ayder Plateau and other natural beauties of the region, emphasizing the new color's harmony with nature.
With this new color option, Togg has expanded its color palette inspired by various regions of Türkiye. Along with colors previously known by names such as “Anatolia”, “Gemlik”, “Oltu”, “Kula”, “Cappadocia” and “Pamukkale”, Ayder Green has also taken its place among the color options for the Togg T10X.
This step by Togg demonstrates its commitment to going beyond simply being a car manufacturer, showcasing Türkiye's natural beauty and cultural heritage within the automotive sector. This new color is expected to attract significant interest, particularly from nature and greenery enthusiasts.
Togg's launch with this new color highlights the importance the brand places on local and natural elements in its marketing strategy.
The Ayder Green color of the Togg T10X not only offers its users an innovative electric vehicle experience, but also gives them the opportunity to carry Türkiye's natural heritage with them.
Furthermore, Togg's sales figures are also noteworthy. 20,000 Togg T10X models were sold in the first 10 months of the year. Since its initial launch, nearly 40,000 T10X models have reached their owners. These figures demonstrate Togg's immense success in Türkiye.
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