Türkiye's pioneering bathroom equipment brand E.C.A. has won the title "Most Innovative Brand of the Year 2026" in the Bathroom Equipment category within the scope of the international design and technology award Plus X Award 2026. Following the "Best Brand of the Year" award it received last year, the company has once again consolidated its international position with this year's achievement.
The New Winner of an 18-Year-Old Award
The "Most Innovative Brand" title, one of the Plus X Award's most exclusive awards, is given to only a limited number of brands each year. To win the award, brands must have received the highest number of seals of approval in their own product groups. This title, won over the past 18 years by global brands such as Volkswagen, LG, Panasonic, Dyson and De'Longhi, demonstrates that E.C.A.'s innovation vision is internationally certified. The award can be used across all of the brand's communications and products. Winning brands are also presented with a golden trophy weighing approximately seven kilograms.
Design, Technology and Ergonomics Together
E.C.A. conducts its product development processes by combining its decades of production experience with design, technology, ergonomics and sustainability. The company does not see innovation as limited to developing new products; it acts with an approach of producing solutions that make life easier. Offering solutions that enhance the user experience in the bathroom field, the brand aims for products that are long-lasting and reliable through its strong engineering approach, while bringing aesthetic design together with functionality.
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