Türkiye’s technology giant Arçelik has made a strategic move that will fundamentally change culinary habits. Combining 70 years of innovation experience with the needs of a digitizing world, the brand has introduced its new smart kitchen robot, ThermoGurme. Unveiled at the experience center in Bolu, the device undertakes dozens of tasks single-handedly, from chopping to cooking, weighing to mixing. With 30 different automatic programs and AI-supported guidance, ThermoGurme is opening the doors to the era of "autonomous cooking" in kitchens.
Changing living conditions, extended working hours, and the chaos of city life have created a need to transform time spent in the kitchen from a necessity into a quality experience. Acting on this insight, Arçelik presented ThermoGurme, the new maestro of the kitchen, to consumers at a launch event held at "The Kitchen" experience center within the Bolu Cooking Devices Plant. Introduced with the motto "The Rhythm of the Kitchen Has Changed," the device is positioned not just as a cooker, but as a smart assistant that takes over all the drudgery in the kitchen.
Smart Transformation in a 15 Billion TL Market
Speaking at the launch, Mehmet Tüfekçi, Senior Marketing Director of Arçelik Turkey, shared striking market data shedding light on the product development process. Stating that the Turkish food preparation market has reached a massive volume of 15 billion TL by November 2025, Tüfekçi emphasized that consumers now demand not just functional devices, but also intelligent ones.
Referring to the results of the Smart Living Index Research conducted by Arçelik in 12 countries, Tüfekçi said, “Türkiye’de her 10 tüketiciden 8’i mutfağında daha akıllı cihazlar görmek istiyor. Tüketicilerin %66’sı hayatı sadeleştiren ve zaman kazandıran teknolojilere öncelik veriyor. ThermoGurme tam da bu noktada devreye giriyor; teknolojiyi mutfakta bir yük olmaktan çıkarıp, güven veren bir yol arkadaşına dönüştürüyoruz. Amacımız sadece yemek pişirme standartlarını değil, tüketicilerimizin yaşam kalitesini ve özgürlük alanlarını yeniden tanımlamak” He used the following expressions.
The Era of Autopilot in the Kitchen with 30 Programs
The most striking feature of ThermoGurme is its automation capability, which minimizes manual processes in the kitchen. Thanks to the 30 different automatic programs it houses, the device can prepare a wide range of items, from soups to yogurt, jams to steamed dishes, with a single touch.
Offering precise temperature control for those who prefer traditional pot cooking, this appliance also masters modern cooking techniques. The slow cook and steaming modes, in particular, provide great convenience for those who prefer healthy eating. One of the most innovative aspects of the appliance is its multi-level cooking attachment. Thanks to this feature, ThermoGurme can cook four different dishes simultaneously without mixing their aromas. This translates to significant time savings, especially for large families or working professionals who prepare meals weekly.
Step-by-Step Chef Guidance on a 7-Inch Screen
Arçelik ThermoGurme boasts a digital infrastructure capable of transforming even someone with no culinary experience into a master chef. The device's 7-inch touchscreen TFT display offers an interactive experience. Hundreds of recipes stored in the device's memory and constantly updated via Wi-Fi are displayed on the screen with step-by-step visual and written instructions.
The user is guided with commands such as add the onion now, close the lid now, or increase the speed. Thanks to the integrated scale function, ingredients can be weighed directly by adding them to the device's bowl without dirtying another container. This guided cooking feature eliminates the risk of error, promising standard taste and consistency (chef-quality results) every time.
Technical Power: 1000W Heating, 700W Motor
Beneath its compact design lies powerful engineering, the ThermoGurme boasts 1000W of heating power and a 700W high-speed motor. This power combination allows the appliance to shred even the toughest vegetables in seconds, knead the densest doughs effortlessly, and cook food to the desired temperature (between 37°C and 150°C).
The device's capabilities are not limited to preparation and cooking. The self-cleaning feature, which comes into play during the cleaning phase, the biggest trouble after a meal, saves the user from the hassle of dishwashing.
Conclusion: A New Standard in Kitchens
With this launch in Bolu, Arçelik has carried the competition in the kitchen appliances market to a higher level. Gathering the work of many different devices (blender, mixer, scale, cooker, steamer, etc.) into a single body, ThermoGurme is a candidate to be one of the strongest representatives of the All-in-One concept in Türkiye. Setting out with the promise of giving time back to the consumer, the product symbolizes the beginning of a new and autonomous era where technology dominates kitchens.
