Adnan and Mahmut Keklikoğlu, industrialists from Kayseri, are writing an exemplary success story proving the adaptability of Turkish entrepreneurs in a period of increasingly challenging global competition. Keklikoğlu Plastic, once Türkiye's largest producer of plastic balls, changed its strategy after cheap imported products dominated the market; it began producing high-tech "anatomical models" for medical and veterinary faculties.
In the industrial world, the rule for survival is adapting to change. When Kayseri-based Keklikoğlu Plastik faced the challenge of cheap plastic balls from China hindering domestic production, instead of closing the factory, they shifted their focus to a niche sector with much higher added value. The entrepreneurs..., “"Turkish Anatomy"” Under its brand, it produces anatomical models, which are among the most critical materials in medical education, using domestic resources.
New Production Line Shaped by R&D and Science
The transition from a standard product like a plastic ball to scientific models that meticulously replicate human and animal anatomy represents a major R&D achievement beyond a simple industry change. In this process, the company is completely renewing its production technology and expertise.
- Scientific Precision: Each model produced is designed with millimeter precision, in accordance with academic standards in medical and veterinary faculties.
- University-Industry Collaboration: We work closely with academics to ensure the accuracy of the models. The 3D modeling and scaling processes are managed in light of scientific data.
- Materials Science: Instead of simple plastic, special materials are used that provide a tactile feel, are long-lasting, and have the most realistic coloring possible.
A Domestic Solution That Prevents Imports
Anatomical models used in medical education, which are usually imported from abroad at high costs, are now being produced in Türkiye thanks to Anatomi Türk. These models, which students use to examine internal organs, muscle structure, and the skeletal system, both provide equal opportunities in education and contribute to closing the current account deficit on a micro-scale.
The Keklikoğlu brothers' move is gaining recognition in the sector as concrete proof that Turkish industrialists can not only engage in contract manufacturing but also in knowledge-based and sophisticated production.
