Molfix, which has secured a lasting place in consumers' minds through its TV commercials, first appeared in Türkiye in 1998 as a Hayat Kimya company.
In 1999, Molfix entered the Bulgarian, Russian, and Ukrainian markets. Experiencing a major leap forward with its new production facility in 2001, Molfix won consumer awards for two consecutive years in 2002 and 2003. Today, millions of babies and mothers in 72 countries know and use Molfix.
Hayat Kimya, which manufactures in 6 different countries worldwide with systems compliant with European standards, reaches its consumers through its export network in more than 100 countries. Hayat Kimya produces detergents, hygiene products, and cleaning paper at its Izmit factory in Turkey. Abroad, it manufactures household care and hygiene products at its Hayat DHC factory in Algeria; hygiene and cleaning papers at its Pars Hayat Health Products Sehami Has factory in Iran; hygiene products at its Hayat Hygienic Products SAE factory in Egypt; cleaning papers at its LLC Hayat Kimya Russia factory; and cellulose and packaging paper at its Natron HAYAT DOO factory in Bosnia and Herzegovina.
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